A blog for Kenyan iwriters. Get first hand information, gained from experience on how to survive on this competitive writing site, and get the best out of it.

A Comprehensive Overview of Content Shock

Well, readers, here we are as promised: a comprehensive article on content shock. Let’s go:


In simple terms, it is what happens when the amount of content available is more than what our human capacity can consume.

content shock

Content has become a highly successful marketing strategy for about a decade now, as Bill gates had predicted in 1996. Bill Gates said that content would be where most of the money on the internet would be made.

Back to content shock. Online marketing experts have a theory that: everybody now has content on their website and social media platforms. So, it’s no longer a competitive advantage. In fact, it is overwhelming readers.

Talking of overwhelming, research shows that in the U.S., the average person, (whatever average means) consumes content for 10 hours a day. What?

This graphic may be of value:

The future of content

The future of content

(read more on content shock here:


So, what next?

A nosedive in demand for content. Where does that put you, me, us, content creators? Do you need to be told? So the point is not to discourage us, but to challenge us to look further into the future. In the previous post, I mentioned that the demand for articles on iwriter will decrease. A quick forecast into the future is what makes me so certain. Content shock makes a lot of sense.

How much longer?

How much longer are we going to depend on iwriter to pay our bills? A year? Two? Well, we may not know, but the truth is that we do not have too much time left. The best thing to do is get an exit strategy.


An exit strategy

This is where the good news is. Yes we must get an exit strategy. We are headed to a storm. Why wait until the ship sinks? Here are my suggestions, based on the little I know in this gig economy:

Go local

Well, unlike in international markets, content is a relatively green area in Kenya. Why not go for local clients? Or local options? Have you heard about ( It is a Kenyan bidding site. The pay is good by the way. I personally do not like bidding. But way to go? Absolutely.


Get a wider skills set

If you are like me, you probably love writing. The internet and content have been the most beautiful things in your life. Well, maybe it is time we expanded our skills set. Can you code? Design a website? These skills pay well, and are still on demand. Don’t be surprised if I tell you I am going back to school.


One thing I can tell you, my dear readers is that, the digital economy is here to stay. The demand for particular skills may decrease and that of other skills increase. It is best to stay up-to-date on the trends and the skills on demand. Companies are looking for ways to cut cost. We freelancers are looking for flexibility. Who wants to keep waking up at 2 a.m.? (one of the disadvantages of working on iwriter). I do not, personally.

Here are some stats on freelancing:

  • 34% of the U.S. workforce are freelancers. By 20% freelancers will make up 40% of the workforce in the U.S.
  • The number of businesses that hired online freelancers increased by 46%

The most popular freelancing niches: 

  • Programming and IT related jobs 41%
  • Design and multimedia 24%
  • Writing and translation 18%

So, WHAT NEXT after content marketing? No one is really sure, but there is hope. Do you promise to keep looking? What if you came up with the next marketing trend? Any other views on this? Can we keep the discussion going? That is what the comments section is all about.





7 comments on “A Comprehensive Overview of Content Shock

  1. mwirigi
    February 2, 2016

    Curation will also become increasingly important. But there’s a catch… Read this to understand more

    • Abby Nduta
      February 2, 2016

      Thanks Mwirigi…did the DMs on twitter go through? Can’t see them on my side. If they did, they are quite many. Sorry

  2. Pingback: Content Shock: The Way Forward: Local Options: LIVELUVO | kenyaiwriterforum

  3. abc money
    April 5, 2017

    This website certainly has all of the info I wanted concerning this subject and didn’t know who to ask.

    • Abby Nduta
      April 11, 2017

      Hello there,

      Glad you found some helpful information. Please do feel free to raise any concerns. What other topics would you like to know about?

    May 29, 2017

    How can I register to become involved in writing in this website? My name is GODFFREY ,a diploma holder in security and correctional science from Kenyatta University in Kenya.

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